Downtown Orlando Master Plan
Downtown Orlando, FL

Client/Project Owner:

City of Orlando Downtown Development Board (DDB)




Developing a Master Plan for Downtown's Transformation

The Downtown Core Master Plan builds on Project DTO’s Vision Plan from 2015 - taking the themes and vision of a walkable downtown and crafting an accurate, grounded and implementable master plan. The scope of work for this project is grounded in three areas of study – Mobility, Uses, and Spaces – and structured in a process that balances research, data, and design to create a transformative master plan for Orlando’s Downtown Core.


Urbe Studio is participating on this project as part of the Perkins & Will team - providing support to the Spaces and Mobility teams through the proposed four phases outlined in the scope of work: Foundational Analysis, Strategies, Concepts, and Documentation.

In early March 2022 the entire team gathered in Orlando to kick-off a Walkable City Audit - a process that allowed the team to conduct a block-by-block inventory of existing conditions. Since then, the team has been analyzing data and developing assessments at various levels to identify the planning core area's needs and opportunities.



Livable Transportation


Project Management & Coordination



Urban Design & Visioning

Livable Streets Strategies

Multimodal Planning

GIS / Data Analytics

Tactical Urbanism