Fashion Square Mall Redevelopment Vision
City of Orlando
Completed in 2015
Aligning Redevelopment Potential and Community Vision
Getting the built form right is a key element in creating walkable places with character where people enjoy spending their time. After years of private neglect and disinvestment, the Fashion Square Mall is positioned to reestablish itself as a desired location in Orlando, FL. A redevelopment vision concept for the mall area and its immediate surroundings was developed to inspire and start conversations internally as well as with the property owners about the placemaking and connectivity opportunities available as the site goes through its regeneration process.
Supporting the City of Orlando's Planning Division, the team identified needs and opportunities and developed starter ideas for the site. The objective was to craft a redevelopment vision aligned with City expectations for the area. Given its proximity to Baldwin Park and capitalizing on its prime location on Colonial Drive near Downtown Orlando, the City envisions this activity center to become a mixed-use village where locals can live, work and play.
The team analyzed parcel ownership and developed a street framework that can support growth over time and maximize connectivity. The redevelopment vision included new multifamily residential, office, mixed uses and a hotel, but also maintained some of the existing retail anchors as part of the redevelopment vision.
Project Management & Coordination
Special Area Plans
Urban Design & Visioning
Context-Sensitive Design Solutions
Graphics & Storytelling